My Print Pilot
FOCUS Cap Series — January to April Drop
FOCUS Cap Series — January to April Drop
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Start the year with intention. The FOCUS Cap isn’t just headwear—it’s a wearable mindset. Each month, we release a limited edition combo of bold minimal text and seasonal colorways that reflect how you're moving through the year.
Core Design:
Big, clean FOCUS up front. A secondary word beneath it—changing each month—to match the moment:
January: RESET
February: LOVE
March: GROW
April: SUN
Why It Works
Micro-seasonal = time-sensitive = FOMO sells.
Subtle yet personal—every month carries a story you wear.
Perfect for gifting, goal-setting, or starting conversations.
Only available through April. After that, a new series begins.
Cap Description:
26% cotton, 74% polyester
Mid-profile cap with a low-profile embroidery area
Structured, six-panel cap
3.5″ crown (8.9 cm)
Hard buckram front panels
Mesh back
Permacurv® visor, matching undervisor
Plastic adjustable closure
Head circumference: 21⅝″–23⅝″ (54.9 cm–60 cm)
Blank product sourced from Vietnam or Bangladesh
Size guide
| A (inches) | B (inches) | C (inches) | D (inches) | |
| One size | 21 ⅝-⅝ | 3 ⅞ | 2 ½ | 6 ¾ |
| A (cm) | B (cm) | C (cm) | D (cm) | |
| One size | 55-1.6 | 10 | 6.5 | 17.2 |
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Very nice embroidery and quality of the hat.
Look - it's one of the coldest caps on this thing. They gotta keep it in stock
Embroidery on it sticks well and hat is easy to clean
Love the 2-tone gray/black style and it takes embroidery very well. I always appreciate a mesh back for breathability. Also appreciate the different color options.
If you know hats, then you know Richardson is one of best brands out there. Glad they added it to their stock.